Ben and Jerry’s ice cream company is always making an effort to create products and promotions that are fun, creative and socially conscious.
This week, the company announced that they are planning to release an ice cream flavor that is infused with CBD.
“We’re doing this for our fans. We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben and Jerry’s way,” Ben and Jerry’s CEO Matthew McCarthy said.
However, they have no plans on rolling the product out to the market until it is legal across the country to add cannabidiol to food and beverages.